Media Kit
Pulang, The Joy I Carry Home
Tomei Unveils Its 2026 Raya Collection with a Story Close to the Heart
Kuala Lumpur, 6 February 2026 – This Raya, Tomei invites you to slow down, return to your roots, and find beauty in the rituals that feel like home. Titled “Pulang, The Joy I Carry Home”, the 2026 Eid campaign is more than a celebration, it’s a quiet homage to memory, meaning, and the jewelry we carry through it all.
Fronting the campaign is Tomei’s beloved ambassador Anna Jobling, bringing to life the different facets of Raya through four timeless looks styled with Tomei’s newest collections: Sri Puteri, Diamond Cut, Anastasia, and Tomei Diamond. From quiet mornings to golden evenings, the jewelry becomes part of a woman’s journey home; elegant, expressive, and full of unspoken joy.
Set against a nostalgic, tastefully whimsical backdrop, the campaign explores the act of getting ready which is not for others, but for yourself. It’s the feeling of trying outfits in your childhood room, of humming old Raya tunes, of letting jewelry mark a moment before it becomes a memory.
“Our vision this year was to show that joy doesn’t always need to be loud,” says the Tomei team. “Sometimes, it’s a soft sparkle of a dainty ring, a pair of earrings that reminds you who you are, and where you come from.”
The launch was marked with a media event at Tomei Headquarters, where guests were treated to a first look at the campaign film, a jewelry showcase, and a special meet-and-greet session with Anna.
This season, Pulang isn’t just a destination. It’s a feeling and now, a collection to carry that feeling with you.
Availability
Tomei Eid 2026 Collection is available from February 6, 2026, at all Tomei boutiques nationwide and online at www.etomei.com
Exclusive Raya Promotion
To celebrate the launch of the Tomei Eid 2026 Collection, enjoy a special Raya promotion with your purchase. This limited-time offer is available from February 6, 2026, while stocks last, bringing a touch of elegance to your Raya celebrations.
For more information, please visit:
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FOR MORE INFORMATION, PLEASE CONTACT:
Name: Ms Hemalatha Natarajan (Content Writer)
Mobile: 011-31242739
Email: hema@tomei.com.my
ANASTASIA
The Anastasia Collection, crafted in radiant yellow gold with a high-polished finish, blends modern sophistication and timeless elegance. Featuring sleek earrings and a sculpted pendant, the clean, intertwining lines catch the light, celebrating connection and bringing warmth and joy to your Raya festivities.
DIAMOND CUT
The Diamond Cut Collection, crafted in radiant yellow gold with shimmering diamond cuts, reflects light from every angle, creating a captivating glow. Its striking design adds elegance to your Raya celebrations, symbolizing the joy and warmth of reunion with finely cut details that capture the essence of brilliance.
SRI PUTERI
The Sri Puteri Collection, crafted in radiant yellow gold, features intricate designs inspired by traditional Malay motifs. Its sculptural shapes and finely textured patterns showcase Malay craftsmanship, blending cultural heritage with a contemporary touch, making it a perfect addition to your Raya celebrations.
LUSSO ITALIA
The Lusso Italia Collection, crafted from radiant yellow gold with a matte finish, features bold, interlocking designs symbolizing unity and strength. Infused with Italian craftsmanship, each piece combines intricate details and modern luxury, offering a refined look that enhances the joy of reconnecting with loved ones and celebrating tradition.
CHOMEL
The Chomel Collection, crafted in yellow gold using the Diamond Cut technique, features elegant designs with precision and sparkle. Inspired by nature and love, its intricate patterns reflect the joy of reunion, adding a refined touch to your Raya moments and embodying the spirit of homecoming and togetherness.
PRIMA GOLD
Butterfly Luminaire Collection. Crafted in 24K gold, features intricate butterfly and floral motifs that reflect the elegance of wings in flight. The signature ‘silk line’ decoration adds depth and texture, bringing sophistication to your Raya celebrations while symbolizing freedom and the beauty of renewal.
SERI EMBERS
Features 18K white gold pieces, crafted with precision to blend elegance and durability. The soft shimmer of diamonds symbolizes transformation, with clean lines and intricate details representing growth and renewal. Inspired by Raya, these designs embody strength, beauty, and the promise of brighter days ahead.
SINAR AURA
The Sinar Aura collection, crafted in 18K white gold and diamonds, features smooth curves and intricate patterns blending strength with elegance. The polished stones enhance the gold’s brilliance, symbolizing renewal and celebrating reunion. This collection embodies the warmth of togetherness and the anticipation of brighter days ahead.
SERIBU GLOW
Crafted in 18K white gold, this collection features bold yet refined designs with clean edges and structured forms. The white gold’s luster complements carefully set diamonds, creating a soft contrast. Inspired by nature, the designs offer a modern take on classic beauty, capturing the essence of Raya.
LE LUMIERE – FIORE
The Fiore collection, crafted in 18K white gold and adorned with diamonds, embodies the spirit of homecoming. The floral pendant symbolizes family warmth, while the solitaire diamond ring represents love and unity. Together, these pieces celebrate cherished moments, the joy of reunion, and the promise of brighter days ahead.
